The Danger of Being an Expert

You may market yourself to your community as being an expert in your field. That is the normal result of decades of hard work. The problem is when you start to tell yourself that you are an expert, in your mind. That leads to comfort, to sitting, to mental laziness.

Can you think of one thing you did to sharpen your mind or skills in the last 3 months? Where are you learning and growing as a person? Where are you pushing and thus see the results of this effort? Are you the expert, really? Are you a thought leader in your field?

As a leader, it is your job to be humble and engage in a formal self-development plan.
You must grow in skillset because your competitors will.

Most successful business owners keep a “fresh mind”. They enroll in courses for self-development and self-improvement. Are you doing this or are you reading a $16.99 book and then setting it on the shelf and never looking at it again?

Self-development classes that cost money and yield tangible knowledge or skill work best. The price must be large enough that you follow through on the course. The course should be at YOUR level or above, not to get better at an employee or contractor’s job. So where should you train?

For this, you need to gather feedback and think upon both successes and failures in the past year. Seek sources that can make you aware of your blind spots. Be an adult and accept feedback. Where were the chokepoints? Where did YOU not reach the goal? Many employers fail to reach quarterly goals and blame their employees instead of taking a real class on executive leadership and motivating employees.

Why do they not do that?

  • “Well, I’ve had employees for 14 years!”  (I am an expert)
  • This false assumption that you are the expert hampers you and your entire enterprise.
  • “Well, I’ve owned my business for 8 years, I don’t need feedback on how I am doing!”